Self-guided audio tour in Nashville
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Start free on iPhone to unlock this self-guided walking tour in Nashville. Hear all the stories that make it amazing, walk at your own pace, and begin whenever you want.
Your Private Tour Guide
Step into the heart of Nashville’s most stylish neighborhood with this self-guided walking route through 12 South. Once a quiet residential pocket, this half-mile stretch has transformed into the city's premier destination for fashion-forward boutiques, artisanal treats, and some of the most photographed street art in Tennessee. This neighborhood stroll captures the essence of modern Nashville—a place where Southern hospitality meets contemporary lifestyle trends. Your journey begins with a taste of local culinary artistry before moving through a curated selection of shops that define the 'New South' aesthetic. Along the way, you’ll discover the stories behind iconic storefronts, including a modern general store owned by country music royalty and the flagship boutique of a Hollywood A-lister. This walking tour Nashville provides the flexibility to linger over a craft latte or browse unique home goods without the pressure of a group schedule. Beyond the retail therapy, the route highlights the neighborhood's creative spirit. You will encounter the famous blue-and-white stripes of Draper James and the legendary 'I Believe in Nashville' mural, which has become a symbol of the city's resilience and pride. The walk concludes in the lush greenery of Sevier Park, offering a peaceful contrast to the vibrant energy of the main strip. Whether you are a photography enthusiast looking for the perfect backdrop, a foodie searching for the famous 100-layer donut, or a visitor wanting to experience where the locals hang out, this walking tour Nashville offers an intimate look at the style and charm of 12 South. Explore at your own pace and soak in the atmosphere of one of the most walkable and welcoming districts in the Music City. **Note:** This area is known for its ever-changing character. Street art, pop-up venues, and temporary exhibitions may differ from what's described. That's part of the adventure - you might discover something entirely new!

Numbers indicate the order of stops on the tour.
Start your exploration with a sweet Nashville staple. Five Daughters Bakery is a family-operated business famous for its '100-Layer Donut,' a delicious hybrid between a croissant and a traditional donut that takes up to three days to craft. The bakery’s bright, cheerful exterior and the iconic yellow 'I Love Donuts' sign make it a favorite for photography. As you enjoy a treat, notice the neighborhood vibe—this area was once a quiet residential district before local businesses like this one turned it into a culinary destination. While the flavors change monthly, the commitment to local, non-GMO ingredients remains a constant part of their story.
Housed in a refurbished former gas station, White's Mercantile is described by owner Holly Williams—daughter of country legend Hank Williams Jr.—as a 'general store for the modern tastemaker.' This shop is a cornerstone of the 12 South style, offering a highly curated selection of Southern-made goods, high-end home decor, and unique gifts. The preservation of the building's industrial character, combined with its sophisticated inventory, perfectly encapsulates the neighborhood's transition from industrial roots to a luxury lifestyle hub. It’s a great place to find a one-of-a-kind souvenir that reflects the authentic spirit of Nashville.
You are standing at a true neighborhood pioneer. Frothy Monkey opened in 2004 in a charming renovated bungalow, long before 12 South became the bustling district it is today. It served as a catalyst for the area's revitalization, providing a community gathering space for songwriters, artists, and locals. Known for its focus on ethically sourced coffee and a chef-driven menu, this spot remains the 'living room' of the neighborhood. The porch is a legendary spot for people-watching. Notice how the architecture maintains the residential feel of the street, a reminder of the neighborhood's history as a turn-of-the-century suburb.
This bright, blue-and-white striped boutique is the flagship store for Draper James, the lifestyle brand founded by actress Reese Witherspoon. Named after her grandparents, the shop is a celebration of Southern grace and hospitality. The storefront itself has become a landmark, often featuring seasonal floral installations that draw crowds of photography enthusiasts. Inside, the decor is designed to feel like a Southern home, complete with sweet tea offered to shoppers. This stop highlights how 12 South has become a magnet for national brands that want to tap into Nashville’s unique blend of traditional charm and modern celebrity culture.
Located right next to Draper James in a narrow alleyway, you'll find one of the most recognizable pieces of street art in the United States. Painted by artist Adrien Saporiti, the 'I Believe in Nashville' mural was originally created to foster community spirit following the 2010 floods. It has since become a global symbol of the city. Because street art is subject to the elements and occasional maintenance, the mural's appearance may vary, but its message of local pride remains. Expect a short wait if you want a clean photo, as this is a primary destination for visitors from around the world.
Concluding your walk at Sevier Park offers a breath of fresh air. This 20-acre urban oasis features the historic Sunnyside Mansion, a Greek Revival home dating back to the 1840s that stood during the Battle of Nashville. Today, the park serves as the community's backyard, hosting farmers' markets and local festivals. It provides a perfect vantage point to see how 12 South balances its commercial success with preserved green space and history. Take a moment to wander the paved paths or sit under the mature trees, reflecting on the mix of old-world Tennessee history and modern Nashville style you've experienced today.
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Explore “12 South: Style, Sips, and Southern Charm” with your very own Private Tour Guide with Zigway. Start free on iPhone, skip the large group and the fixed routes, and hear the city come alive as you go.
Your Private Tour Guide
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