How long is the walk down Broughton Street?

The main shopping stretch is about half a mile long. This self-guided walk takes about 90 to 120 minutes depending on how long you spend browsing shops or waiting for ice cream.

What is the best time to see the neon signs on Broughton Street?

The neon signs, including those at the Lucas and Savannah Theatres, are best viewed at dusk and during the evening when they are fully illuminated.

Can I visit Leopold's Ice Cream on this route?

Absolutely, Leopold's is a featured stop. Be aware that lines can be long, often exceeding 30 minutes during peak weekend hours.

Is this walking route suitable for families?

Yes, the route is family-friendly with highlights like ice cream and theaters that appeal to all ages. The sidewalks are stroller-accessible.

Where can I find the best shopping in Savannah?

Broughton Street is widely considered the best shopping area, featuring local favorites like Savannah Bee Company and the Paris Market alongside modern retailers.

Is the Savannah Theatre still open?

Yes, the Savannah Theatre is still an active performance venue hosting live musical shows and reviews throughout the year.

How do I get to Broughton Street?

You can reach Broughton Street via the free DOT Express Shuttle which runs throughout the Historic District, or by parking in one of the city garages like the State Street Garage.

Zigway - The Guide Follows You

About This Tour

Step into the vibrant pulse of downtown Savannah with this self-guided walk along Broughton Street, where the city’s rich 18th-century roots meet a modern, cosmopolitan energy. Known as the 'Main Street' of the Hostess City, this corridor offers a unique blend of high-end boutiques, local artisan markets, and some of the most iconic neon-lit landmarks in the South. This neighborhood stroll captures the essence of Savannah’s lifestyle, moving from the curated curiosities of the Paris Market to the legendary marquee lights of the historic theater district. Along the way, you will encounter architectural gems ranging from mid-19th century Federal-style brickwork to the sleek lines of Art Deco, reflecting the city’s ability to preserve its past while embracing a stylish future. This walking route is perfect for those who want to explore independently, allowing you to linger over a scoop of world-famous ice cream or browse through contemporary art galleries at your own pace. Whether you are a fan of historic preservation or a seeker of the latest fashion trends, Broughton Street provides a sensory experience that defines the modern Savannah aesthetic. Discover the stories behind the wrought-iron balconies of the Marshall House and the cinematic history of the Lucas Theatre. As the sun sets, the street transforms into a glowing gallery of vintage neon, making it a favorite for photography enthusiasts and evening explorers alike. This walking tour Savannah experience focuses on the intersection of commerce and culture, highlighting how a single street can serve as the community's living room and its most prestigious stage. **Note:** This area is known for its ever-changing character. Street art, pop-up venues, and temporary exhibitions may differ from what's described. That's part of the adventure - you might discover something entirely new!

Highlights

Marvel at the curated curiosities and antiques in the historic 1874 Paris Market building

Discover the Civil War history and hauntings of the iconic Marshall House

Visit the legendary Leopold's Ice Cream, a Savannah staple since 1919

Admire the Spanish Palatial and Art Deco architecture of the Lucas Theatre

Experience contemporary art at the SCAD Gutstein Gallery

Stand before the oldest theater in America still operating on its original site

Tour Stops (6)

The Paris Market

Begin your self-guided adventure at the corner of Broughton and Whitaker Streets. The Paris Market is housed in the historic 1874 building that once served as the McCrory’s five-and-dime. This isn't just a shop; it’s a sensory experience. The owners travel the world to curate a collection of antiques, curiosities, and home goods that feel like a Parisian flea market. Be sure to explore the basement level for larger architectural pieces and the cafe for a macaron. The building itself is a prime example of Savannah’s commercial preservation, retaining high ceilings and large storefront windows that invite the golden Georgia sunlight.

The Marshall House

A short walk down Broughton brings you to the Marshall House, established in 1848. This is one of the oldest hotels in the city and has served many roles, including a hospital during the Civil War and yellow fever epidemics. Take a moment to admire the ornate wrought-iron balconies, a hallmark of Savannah’s 19th-century architecture. Inside, the lobby often displays artifacts found during renovations, such as old medicine bottles and Union soldier letters. It is frequently cited as one of the most haunted locations in the city, though today it primarily offers a glimpse into the luxurious hospitality of a bygone era.

Leopold's Ice Cream

Prepare for a local legend. Founded in 1919 by three Greek brothers, Leopold’s Ice Cream is a Savannah institution. The shop you see today is a meticulous recreation of the original, complete with the vintage soda fountain and neon signage. The owner, Stratton Leopold, is also a famous Hollywood producer, and you’ll see movie posters and memorabilia lining the walls. While the line often stretches out the door, the 'Tutti Frutti'—a flavor unchanged since the beginning—is worth the wait. This stop perfectly captures the nostalgic, community-focused lifestyle that makes Broughton Street so beloved by residents.

Lucas Theatre For the Arts

Just across from Leopold’s stands the Lucas Theatre, which opened in 1921. Its architecture is a stunning mix of Spanish Palatial and Italian Renaissance styles, with a heavy dose of Art Deco in its iconic neon marquee. Originally a silent film house, it faced demolition in the 1970s before a massive community-led restoration effort saved it. Today, it is managed by the Savannah College of Art and Design (SCAD) and serves as a primary venue for the Savannah Film Festival. Its presence on the corner marks the beginning of the street's transformation from a retail hub to a cultural district.

Gutstein Gallery

As you continue, you encounter the Gutstein Gallery, a contemporary space operated by SCAD. This gallery showcases work from alumni, faculty, and nationally recognized artists. Because the exhibits rotate frequently, the content here is always changing, offering a fresh perspective on Savannah’s modern identity. The gallery is housed in a renovated historic storefront, illustrating how the city’s architectural bones provide a perfect backdrop for cutting-edge art. It serves as a bridge between the commercial shops of Broughton and the academic creativity that fuels the city's current growth.

Savannah Theatre

Your walk concludes at the Savannah Theatre, located on Chippewa Square. First opened in 1818, it holds the distinction of being the oldest theater in the United States still active on its original site. While the original structure suffered from fires, its current 1948 Art Deco facade is a neon-lit masterpiece that anchors the southern end of the Broughton shopping corridor. It has hosted legends from Oscar Wilde to Sarah Bernhardt. Today, it remains a vibrant venue for live musical productions, standing as a testament to Savannah’s enduring love for the performing arts.

Frequently Asked Questions

Yes, Broughton Street is the premier destination for shopping and dining in Savannah. It offers a unique mix of high-end national brands and one-of-a-kind local boutiques like The Paris Market.